Comments on: Overlander myopia http://nakedinsight.com/2006/08/23/28/ nakedinsight - understanding the interdependent network Fri, 30 Jul 2010 06:01:44 +0000 http://wordpress.org/?v=2.3.3 By: Jon http://nakedinsight.com/2006/08/23/28/#comment-166 Jon Mon, 08 Jan 2007 23:01:50 +0000 http://nakedinsight.com/2006/08/23/28/#comment-166 Very valid point you make, and one I totally agree with. Having lived in Continental Europe for the best part of 9 years, and most of that in Switzerland and France, I am used to rail services NOT being marketed on begining and end destination, but all points in between. I could never imagine the train from Geneva to Zurich being marketed in that way. The Overlander, as you point out, should be marketed according to the region it passes through. For example, in Hamilton it should be marketed as the best way to head to the mountains for tramping, or to Auckland for a night out. In National Park it could be marketed as the most scenic service to Palmerston North, Te Kuiti or the like. Perhaps Toll NZ marketing agency is full of young guns that grew up in the era of flying point to point and have not recognised the potential, or Toll do not really want it to be a success? Either way, I am now at the point of thinking, if Toll does not want the services, Ontrack should take control. Rail is important for New Zealand, just New Zealand does not recognise it yet. Jon Very valid point you make, and one I totally agree with.

Having lived in Continental Europe for the best part of 9 years, and most of that in Switzerland and France, I am used to rail services NOT being marketed on begining and end destination, but all points in between. I could never imagine the train from Geneva to Zurich being marketed in that way.

The Overlander, as you point out, should be marketed according to the region it passes through. For example, in Hamilton it should be marketed as the best way to head to the mountains for tramping, or to Auckland for a night out. In National Park it could be marketed as the most scenic service to Palmerston North, Te Kuiti or the like.

Perhaps Toll NZ marketing agency is full of young guns that grew up in the era of flying point to point and have not recognised the potential, or Toll do not really want it to be a success? Either way, I am now at the point of thinking, if Toll does not want the services, Ontrack should take control. Rail is important for New Zealand, just New Zealand does not recognise it yet.

Jon

]]>